Brief
Research a niche topic of your choice and develop a digital platform that celebrates and highlights its unique appeal.
Create and implement a content strategy that effectively engages your target audience, ensuring the platform showcases the topic compellingly and cohesively.
Outcome
A social media campaign with aims to tap into niche communities and engage with audiences
Filipino packaging and ephemera evoke nostalgia, sparking childhood memories of sari-sari stores, Chocnut, and vibrant "komiks."
These visuals transcend aesthetics, connecting generations to culture and identity. Blending these iconic elements with modern design offers a way to celebrate heritage and create a sense of belonging.
Disciplines
+ Social Media Strategy
+ Content Creation
+ Web Design
+ Brand Design & Strategy
Ephemera and the nostalgia it holds
For Gen Z Filipinos, food packaging like Milo hot chocolate, Spam cans, and dried mangoes transcends its practical purpose—it’s a gateway to cherished childhood memories and cultural identity. These iconic visuals evoke moments of comfort, from warm breakfasts at home to balikbayan box treats that bridged distances. They symbolize shared family traditions, the joy of familiar flavors, and a deep connection to Filipino roots. In today’s fast-paced world, these nostalgic designs inspire pride and belonging, reminding Gen Z of the vibrant heritage that continues to shape their sense of self.
