Brief
Reimagine Kendal Mint Cake as a new and revitalised product for a Gen-Z audience, tapping into culture and current trends and resonating with our target audience.
Outcome
APEX is a reimagined Kendal Mint Roll - designed to energise and fuel our audience with natural sugars for peak performance, wherever the terrain takes them.
Internship project at Stormbrands
+ With my team, Karin and Abi
+ With my team, Karin and Abi
My role within the team
+ Research & Creative Process
+ Research & Creative Process
+ Art Direction
+ Lead in Graphic Design & Visuals
In an age of digital fatigue and burnout, 58% of Gen-Z (ages 18–24) say that time in nature significantly boosts their mental health.
Rooted in the gorp-core aesthetic, APEX blends sustainability, functionality, and fashion, inspiring Gen Z to reconnect with nature.
Disciplines
+ Brand Strategy
+ Brand Identity
+ Art Direction
+ Worked within a team alongside upcoming creatives
